Run in the Dark/Mark Pollock Trust

 

 

 

Run in the Dark is a running event held simultaneously in 5 official mass participation locations - Dublin, Cork, Belfast, Manchester and London, and, as night falls around the world, at multiple locations globally. Conceived by an inspirational Irishman, the event is now truly an international phenomenon.

The aim of the Run in the Dark team is to support Mark Pollock to explore the frontiers of recovery for people with spinal cord injuries by creating a global fundraising community through sport.

This year's Run in the Dark took place on Wednesday 7th November 2018 (Dublin - 8,500 runners) and on Wednesday 14th November 2018 in Cork (2,500 runners) and Belfast (2,000 runners). An Official Goody Bag was provided for each participant.

 

 

 

GOODY BAGS 2018

 

Contents for 2018 included:

  • Carabao Energy Drink
  • SOBA Noodles
  • NestlĂ© Yes! Protein Bar
  • Listerine
  • Haribo
  • Linwoods Seed Snack sample
  • Labello Lip Butter
  • Nivea for Men - deodorant or shower gel (men's bags only)
  • Wilkinson Sword Disposable Razors (men's bags only)
  • Nivea Black & White deodorant (women's bags only)
  • CB12 Boost Gum
  • Promotional insert for Just-Eat
  • Promotional insert for Irish Life
  • Promotional insert for Chicken Mince

 

HOW IT ALL STARTED.......


Mark Pollock is a Northern Irish adventurer, athlete, rower, kayaker, author and international motivational speaker. Mark had experienced eye problems from childhood and became fully blind at the age of 22, a fact which did not prevent him from trekking to the South Pole in 2008, among other achievements. Tragically, in 2010, he fell from a second storey window, breaking his back; the damage to his spinal cord left him paralysed.

As Mark lay in hospital, his supporters created Run in the Dark to fund his ambition to walk again. Now Mark is using his body for research as he walks in Ekso robotic legs and follows an aggressive physical therapy programme. The event not only raises funds to help Mark in his pioneering work exploring the frontiers of recovery from spinal cord injury, but offers participants the chance to raise money for a variety of other charities. The Run also has a walking option, making it inclusive for all abilities.

Now in its fifth year, the Run has received a huge amount of media exposure, partly due to Mark's hugely inspirational profile, but also because of the unique and exciting nature of the event.

For more on the event, and on the Mark Pollock Trust, please go to: http://runinthedark.org/